Or add fun lenses to their video chats in the Squad app. Thanks to Camera Kit, users will be able to take pictures of themselves at a baseball game (if they're ever allowed in a stadium again) with an MLB lens, in the MLB Ballpark app.
The new service allows developers to pull much of the Snapchat camera into their own apps - interface, lenses and all. The company is even redesigning Snapchat slightly, to make the app easier to navigate for new users.īut the most important announcement, the one that says the most about how Snap sees itself and its future, is called Camera Kit. There were new shows for Snapchat Discover, mini apps inside chat windows, and games you can play with your Bitmoji. On Wednesday, at the company's annual Partner Summit, Snap executives announced lots of new stuff for the app's 229 million daily active users (more in America than Twitter and TikTok combined, the company made sure to note). And the way they think Snapchat is going to win is by getting that camera in front of as many people as possible. But if you ask Snap executives? Snapchat is a camera. Some see Snapchat as a messaging service like WhatsApp or Signal, or a social media platform like Twitter or Facebook. The people who run Snapchat don't see the app the way others do.
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